TD Ameritrade plans to invest $1.25 million over the next decade in helping students prepare for careers as financial planners.

The Omaha-based online brokerage says it hopes more students will consider studying financial planning because the demand for financial advice is growing.

Ten students recently received $5,000 scholarships to help them pursue bachelor's degrees in financial planning, and the group got to visit Wall Street and ring the closing bell for the New York Stock Exchange.