Blake Shelton Returns for NBC's 2017 NASCAR Opening ThemeIn 2017, for the third year in a row, Blake Shelton is starring in NBC’s opening theme for their NASCAR coverage. Readers can press play above to see the new opening video.
NBC began using Shelton’s song “Bringing Back the Sunshine” as its opening theme for NASCAR coverage in 2015; in 2016, Shelton re-worked the words of the song to reflect the racing environment. For 2017, the revamped song is back, and the opening video features appearances from more than 20 current NASCAR Cup Series drivers, as well as footage of U.S. military members from two Alabama bases interacting with Dale Earnhardt Jr.
“We are excited Blake is back this season to kick off our 2017 NASCAR coverage. He resonates well with both the avid NASCAR fan and casual viewer,” says Tripp Dixon, vice president and creative director at NBC Sports Group (quote via Broadway World). “This year’s show open focuses on the drivers that make this sport shine and highlights moments with them interacting with their families, crews and fans.”
Shelton’s new NASCAR opening theme will debut on Saturday (July 1), before the Coke Zero 400; coverage begins at 7PM ET on NBC. The day before (June 30), Shelton will be in Chicago, Ill., to perform a concert as part of the 2017 Department of Defense Warrior Games.
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