The Trademarking of "Taco Tuesday"
When the owners of the Old Fashioned Tavern and Restaurant received a cease and desist letter demanding they stop holding Taco Tuesdays, they thought it was a joke.
For almost a decade, the restaurant had sold $2 tacos on Tuesday night. Other restaurants and bars in the area had similar promotions, and in cities like San Francisco and Los Angeles, Taco Tuesday specials are as plentiful as yoga classes.
But the author of the letter claimed that “Taco Tuesday” was a federally registered trademark that belonged to Taco John’s, a chain of around 400 Mexican-style fast food restaurants. And as Old Fashioned manager Jennifer DeBolt told the local Cap Times, they quickly realized that “the law firm is completely legit.”
Find out how the phrase came to be HERE