TV Cord-Cutting Accelerating at Much Faster Pace Than Predicted | Hollywood Reporter
In 2015, there were 205.4 million traditional pay television subscribers in the U.S., but by 2022, the number will have fallen to just 169.7 million, according to a new study.
The projection for the number of Americans who are cutting the cord on their cable, telco and satellite TV services is growing, according to a report from eMarketer released on Tuesday.
The research firm says that by the end of this year the number of adults who have canceled their traditional TV service and continue without one will reach 33 million, while last year the firm had forecast a far more mild but still alarming 27.1 million.
On a percentage basis, 32.8 percent of American adults will have ditched their cable and satellite TV services by the end of this year, overwhelmingly in order to embrace over-the-top streaming services like Amazon Prime Video, Hulu or Netflix, or a combination of two or more of them.
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