Browns fans: Free beer coming the moment the team wins | cleveland.com
CLEVELAND, Ohio - If or when - pick your conjunction - the Browns win a game, there's going to be free beer for fans.
Bud Light, never adverse to sports marketing or promotions, has come up with a fun one: Special locked refrigerators, filled with Bud Light, will be triggered via smart technology and opened the second the Browns have notched their first regular-season victory. If you're near one, well, cheers.
"We're always cheering for them," said Andy Goeler, vice president of marketing for Bud Light, an NFL sponsor. "Obviously they haven't won in a while. We're putting victory fridges out into the marketplace. When the Cleveland Browns win, at the end of the game, these refrigerators ... will send a wireless signal that will unlock them and give fans the opportunity to have a celebratory Bud Light." More HERE