Payless Shoes Opens FAKE High End Store in California
Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes
The answer? A lot
A Payless Store recently took over a former Armani store in Santa Monica. Stocking it with $19.99 pumps and $39.99 boots, the chain held a grand opening under the name of “Palessi” and asked their opinions on the “designer” wares. The results were amazing.